The days when only film studios could use motion graphics are long over. The technology is more affordable and quicker to develop thanks to ever-evolving software packages, and ever improving hardware and processing speeds, it’s now affordable to companies of all sizes. Do you want your logo to do a front flip while the letters dance to the music with beautiful typography? Well that might sound lame to you but suffice to say nothing is impossible Your commercials can now have stunning effects and leave incredible impressions to the viewers.
I decided to create a video for the application on Apple store called “Morning Routine: Daily Habit Tracker” which help people to be more productive in the morning by building, adjust and track the routines. Before going into make the motion graphic, I had created the storyboard which I was having little of problem about myself really bad at drawing and I was confused of how to make an actual storyboard. I was told to look back on the first week presentation in Canvas which show the explanation and example of storyboard.
It took me several week to think what kind of product should I create for this project. At that moment, I bought the application from Apple store for about $2 called Morning Routine: Daily Habit Tracker. I was a person that had really bad routine habbit in the morning as I keep getting to work late. As a result, I decided to create a video which help people to be more productive in the morning by building, adjust and track the routines together and also introducing this application that keep me on track every morning.
According to behavioral psychologist BJ Fogg, there are three ways to change behavior in the long term: have an epiphany, change your environment, and take baby steps. The Morning Ritual app caters to his third suggestion, as it makes it easy for users to create daily activities and set a designated time for each of them.
For example, let's say every morning I want to meditate for five minutes, read for 10 minutes, and then check my email for 15 minutes. I'd start by setting these activities in the app with corresponding time limits. Then, all I'd have to do is and simply hit the "Start" button to begin a timer for my first task.
Bob is someone who has been really bad at getting up in the morning and spent too much time getting ready to work. As a result, his boss get very angry at him because he came to work late almost everyday. If you look at his face, he is not happy at all :( It is true that the morning are a great time to make important decision for the day. However, after he bought this application, he can build, adjust and track his routines his habbit to create the best habbit in his life.
I created Bob into seperate parts such as head, arms, body and legs. So that, I can make the composition in After Effect and edited the animation.
There are some other element that I draw in Illustrator and After Effect which use to describe each specific scene. For example, the email logo was used in the scene that describe about Bob be able to read his email for 15 mins only. The coffee was a bit of the challenge to draw in After Effect but I wasn't hard because I was very lucky that I found the tutorial on Youtube.
When creating a video project (particularly for a client), one of the best of the things you can create is a treatment. The treatment is considered a standard part of the development cycle for most film and television productions. The truth is that all kinds of video producers can benefit from creating a treatment. It was a bit difficult for me to understand how to do this but I did a little research online and found this website which explain me how to create treatment for video production.
There are some challenges that I had to face during editing the motion graphic video in After Effect. To be honest, I was not really good in After Effect which made it quite difficult to edit some part of my storyboard. However, Corin’s lessons helped me be able to create the effect that can be used in my animation. Moreover, Youtube is also another good platform to learn After Effect as there are many tutorials showing how to create different motion graphic effect. The time management was going really well as I tried to separate 4-6 storyboards into weeks which I calculated and I should be able to finish the motion graphic by week 10. Because of this plan, I was able to have time to do another project in the same week.
Overall, I was really happy with the final video that I made. However, it would be better if my video can really be on their application website. Also, I develop my After Effect which could benefit the future that I want to create a vlog for my photography website.